Competitive intelligence built for solo Etsy and handmade sellers
Three rivals can swap a sales tag, drop a compare-at-price, and re-list a hero SKU before the morning brief lands. Shelfhawk watches Etsy's sale tags, compare-at-price flips, Star Seller cohort shifts, and Promoted-Listings rotations overnight — so the pricing move you wake up to is the move you've already got a counter for.
Three rituals that compound into a calmer morning.
A rival's sale tag, 'sale' strip, and compare-at-price are the three signals Etsy sellers actually move on. We log every scheduled sale, every Promoted-Listings bid shift, and every hero-SKU undercut with timestamp, delta, and the listing-state reason — so you see the price war before Etsy's renewal cycle hits.
Etsy's 'Only 1 left' and 'sold out' badges lag the listing — sometimes by hours. A rival's stock-out on a hand-thrown hero SKU can route search demand to your listing for 24 to 72 hours. We flag it the morning it happens, with the restock estimate and the Star Seller cohort shifts that ride along with it.
A rival swapping their first listing photo, refreshing the Shop Story / 'About' copy, or rotating a Promoted-Listings angle is Q4 strategy telegraphed six weeks early. New rival creative is captured overnight and dropped into your morning briefing next to yours — so you spot the angle before the gifting window does.
What shows up in your morning briefing
Three signals, one plain-English memo, before 07:00.
A condensed sample of the format every Shelfhawk Etsy & handmade seller wakes up to — auto-logged overnight, every entry tone-tagged so you absorb threat level before you read the detail.
Sample briefing · Etsy & handmade morning
Compare-at-price still anchors at $32 — but the 'sale' strip auto-applies on the storefront. A three-dollar undercut on your anchor SKU, two weeks before the gifting window opens. Approve a match or pre-empt with a Star Seller-friendly counter before 09:00.
Scheduled-sale window, not a one-time drop. The first counter-move of the morning — three rivals trading inside five hours on a single hand-thrown hero SKU ahead of the gifting peak.
Likely hand-producing to order; their Star Seller metrics still hold. Demand likely rolls to you in 24–72 hours — review your inventory cover before the dip absorbs and ride the demand window quietly.
New first-listing-photo swap and 'About' copy edit captured overnight. First gifting-angle listing from Hearthwood in the last 90 days — Q4 strategy telegraphed six weeks early in one Etsy edit.
Join the waitlist