Segment · Shopify DTC

Competitive intelligence built for solo Shopify merchants

Three rivals can swap a Shopify theme block, run a scheduled discount through one storefront, and clear low-stock on a hero SKU inside one overnight. Shelfhawk watches the theme, the apps, and the Markets geo-pricing so the surprise you wake up to is the surprise you've already got a counter-move for.

Shopify storefront first · theme, app, and Markets signals
One briefing, no dashboard required
Built for Shelfhawk solo DTC operators

Three rituals that compound into a calmer morning.

The collection watch

Shopify discount rules, Markets geo-pricing, and theme-driven compare_at_price flips can undercut your anchor SKU without a single code change. We log every scheduled-discount, theme rule, and bundle tier with timestamp, delta, and one-line reason — so you see the storefront before the morning dashboard does.

The inventory watch

A rival going out of stock on Shopify doesn't always show on the storefront — app-driven stock counts lag, 'only N left' badges can go stale, and restock estimates are guesswork. We catch it the moment stock flips, flag the untrustworthy low-stock signal, and surface demand spinning in your direction before the day absorbs it.

The creative watch

Theme blocks swap overnight, Dawn-derived hero sections re-render with new imagery, and Klaviyo frames change on the next send. New rival creative and copy are captured into your morning briefing next to yours — so Q4 strategy telegraphed on rival storefronts is the kind of thing you spot six weeks early, not the week after.

Join the waitlist

Onboard your Shopify desk — we open in waves of ~50 sellers.
Agents run overnight so your 07:00 briefing is already waiting. Drop your email and we'll reach out with the next intake date.