A Keepa alternative for small Amazon sellers
Let's be clear up front: ShelfHawk is not a Keepa clone. Keepa is the gold standard for Amazon price-history charts and deal tracking, and nothing here matches that chart depth — there is no Buy Box data in ShelfHawk yet either. What ShelfHawk does instead is watch the specific rival listings you compete with and tell you when they move. If you want to be told, not to research, keep reading.
Side by side
Keepa vs ShelfHawk: research tool vs watchdog
Keepa answers "what has this product's price done over the years?" ShelfHawk answers "did any of my rivals move since yesterday?" The table below shows how differently those two jobs shape each tool.
| Dimension | Keepa | ShelfHawk |
|---|---|---|
| Core job | Research: price-history charts and deal tracking | Monitoring: alerts when your specific rivals move |
| Platforms | Amazon only | Amazon, Etsy, eBay, Shopify, and any public store URL |
| Price history | Deep, backfilled charts — the gold standard | Changes recorded from when you start tracking a listing; no deep backfill |
| Buy Box data | Yes | Not yet |
| How you use it | Browser extension and site you actively check | Alerts and one morning briefing delivered to you |
| Acting on changes | Research tool — pricing decisions stay manual | Suggested price responses you approve, with apply-to-Shopify |
| Price | About €19/mo for full data; API from about €49/mo | From $39/mo, 14-day free trial |
Keepa pricing and features summarized from its public site as of August 2026; check keepa.com for current terms. ShelfHawk facts match our own pricing page.
The other half of the job
What ShelfHawk does instead of charts
A chart tells you what already happened, if you remember to look. ShelfHawk starts from the other end: you paste the listings of the rivals you actually compete with — the ASIN that shares your search results page, the Etsy shop that undercuts you every holiday season, the Shopify store running your keywords — and it checks them twice a day.
When one of them reprices, sells out, or starts collecting reviews faster, that lands in your alerts and in one plain-English morning briefing. No dashboard to remember, no extension to hover over product pages with. Where it can, ShelfHawk goes one step further and drafts a suggested price response, which you approve by hand — with one-click apply if your Shopify store is connected.
The ideal reader for this page is a small Amazon seller who does not want to become a chart analyst. If your competitive routine is "check the same six rivals every morning and hope you did not miss anything overnight," ShelfHawk automates exactly that routine — and covers your Etsy, eBay, and Shopify rivals from the same watchlist. The Amazon FBA sellers page walks through the Amazon-specific workflow.
Choosing
Who should pick which
Pick Keepa if your work is research-shaped: sourcing decisions that depend on long-term price history, deal hunting, tracking Buy Box behavior, or anything where a deep backfilled chart is the evidence you need. At about €19/month for full data it is also the cheaper subscription, and it has earned its reputation.
Pick ShelfHawk if your work is monitoring-shaped: you know exactly which rival listings hurt you, you want to be told when they move rather than go look, and some of those rivals live on Etsy, eBay, or Shopify where Keepa cannot follow. You also get a suggested response, not just a data point.
Keep both if budget allows: Keepa for deciding what to sell, ShelfHawk for defending what you already sell. They overlap far less than their category labels suggest.
Common questions
Keepa vs ShelfHawk FAQs
Is ShelfHawk a replacement for Keepa?
Not a drop-in one. Keepa is the gold standard for Amazon price-history charts and deal tracking, and ShelfHawk does not attempt to match that depth: it has no historical charts as deep as Keepa’s and no Buy Box data yet. ShelfHawk replaces Keepa only for one job — being told when the specific rival listings you compete with change price or stock — and it does that job across Amazon, Etsy, eBay, and Shopify, not just Amazon.
Does ShelfHawk show Amazon price history charts?
It records the price changes it observes on the listings you track, so you can see how a rival has moved since you started watching. It does not have years of backfilled history for every ASIN the way Keepa does. If chart-driven research — product sourcing, deal hunting, long-term trend analysis — is your main use case, Keepa is the better tool for that.
How is ShelfHawk priced compared with Keepa?
Keepa’s full consumer data subscription is about €19/month, with API access from about €49/month, and it covers Amazon only. ShelfHawk starts at $39/month, so it is more expensive than a basic Keepa subscription — you are paying for a different job: monitored rival listings across four platforms, price and stock alerts, a plain-English morning briefing, and suggested price responses. Both are cancelable monthly, and ShelfHawk has a 14-day free trial.
Can I use Keepa and ShelfHawk together?
Yes, and many sellers should. Use Keepa when you are researching — checking a product’s price history before you source it or judging whether a deal is real. Use ShelfHawk for the day-to-day: it watches the rivals you already compete with and tells you the morning after they reprice, sell out, or pick up reviews, so you are not re-running chart research to notice a change.
Stop re-checking rivals by hand