Four marketplaces · one desk · one briefing

Competitor price tracking across Etsy, eBay, Shopify & Amazon — from one desk.

Most rival trackers cover a single marketplace. ShelfHawk checks rivals on Etsy, eBay and Shopify — plus Amazon price and stock — every day, and emails one plain-English briefing of what moved at the time you choose. On higher plans it recommends a price per product and can reprice your Shopify store inside guardrails you set. One desk instead of four tabs, from $39/month.

  • Etsy, eBay and Shopify rivals tracked side by side, plus Amazon price and stock.
  • Auto-pilot repricing for Shopify stores, inside the margin floor and daily cap you set.
  • Supplier price tracking on Watch + Suggest and up, so you watch the buy side too.
  • One daily briefing instead of four dashboards. Built for the seller without an analyst.
14-day free trial
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How it works

Three steps from rival move to your counter-move.

  1. We check your rivals every dayPrice and stock on every listing you track, checked automatically once or twice a day depending on your plan.
  2. You get a daily briefingA plain-English email at the time you choose: what moved, what sold out, and the margin you’d keep if you matched.
  3. You decide the counter-moveOn Watch + Suggest and up, get one recommended price per product — apply it to your Shopify store in one click, or let auto-pilot work within your guardrails.
Read our story →
Auto-pilot only inside guardrails you set
Rivals checked every day
14-day free trial · cancel before it ends, pay nothing
shelfhawk · today
DAILY BRIEFING
TODAY
PRICERival A lowered SKU #17 by 4.2% — 38% margin if you match.
STOCKRival B: Aurora 8pk — out of stock on the last check.
SUPPLIERWholesale Trail Pack hit your $11.50 target price.
REVIEWRival C on Etsy slipped to 4.3 stars, theme "too sweet".
AUTOPILOTShopify: SKU #19 set to $23.40 — within your guardrails ✓
SKU #19 · Aurora 4pkRecommended $31.49
Hold
SKU #31 · Aurora 8pkFloor $54.90
—
SKU #42 · Linen MistRival out of stock
Window
SKU #07 · Trail PackSupplier hit target
Buy

Free · no account

Is that listing priced right?Paste a URL. Find out in seconds.

Our free Etsy price checker shows where any listing sits among the listings it actually competes with — the cheapest, the median, the priciest, and its place in that spread. Yours or a rival's. No signup, no email, nothing to install.

Check a listing free Then Shelfhawk watches it for you, every day.
What a check returns
A real one, from a hand-made dress listed at $375
Cheapest comparable$84
Median$285
Priciest comparable$1,100

Sat at the 73rd percentile of 22 comparable listings — not “too expensive”, which is what the cheap mass-produced results in the same search would have told them.

The desk

One desk. Four jobs done for you.Every day, one briefing.

01 · Price watching

Every rival reprice, in plain English.
Shelfhawk checks the listings you track on Etsy, eBay, Shopify stores and Amazon on a schedule — once a day on Watch, twice a day on higher plans. Each move is logged with the old price, the new price and the difference, plus the margin you’d keep if you matched.
A-1
−4.2%
B-7
+1.1%
C-12
−8.0%
D-3
hold
E-9
+2.4%
F-2
−0.6%

02 · Stock watching

Know when a rival sells out.
A rival that runs out is your window to win the sale. The next scheduled check flags a listing that sold out or was taken down, and it lands in your alerts and your next briefing.
Rival B · Aurora 8pk
Out of stock
Rival A · Linen Mist
In stock
Rival D · Trail Pack
Removed

03 · Price recommendations

One price per product, with the money attached.
On Watch + Suggest and Command, Shelfhawk weighs every rival you link to a product and recommends one price — with what it’s worth per unit and per month, the margin you’d keep, and how many rivals would still be cheaper. It never recommends a price below your cost.
$24 → $25
+$1.00 / unit
+$60 / month
64% margin

04 · Review monitoring (Etsy)

Ratings and themes, not just counts.
For rival Etsy listings, Shelfhawk tracks rating and review count and summarises the last 30 days of reviews into themes and risks — so you see what their buyers praise and what they complain about.
SKU #42 · Linen Mist
4.3
−0.2

Theme on last 14 reviews: \"too sweet\".

An example day on the desk

While you get on with your day, the checks run.

Each change is logged against the listing with enough context to decide, not just to notice. Checks run once or twice a day depending on your plan, and auto-pilot (Shopify stores, off until you turn it on) only moves inside the guardrails you set. Times here are an example.

  1. 06:00
    Scheduled checkEvery tracked rival listing read for price and stock.
  2. 06:01
    Price moveRival A lowered Aurora 4-pack by 4.2% — you’d keep a 38% margin if you matched.
  3. 06:02
    StockRival B on "Aurora 8-pack" — out of stock.
  4. 06:05
    Instant alertRival C cut Linen Mist 9% — past your 5% threshold, so an alert email goes out now.
  5. 06:30
    Auto-pilotRaised your Desk Lamp $42 → $44 on your Shopify store — inside your 15% margin floor ✓
  6. 07:15
    SupplierWholesale Trail Pack dropped to $11.20 — under your $11.50 target.
  7. 08:00
    BriefingYour plain-language briefing is emailed at the time you chose.

The daily briefing

What you read with coffee.

Not a dashboard. A shortlist of what changed since your last briefing: rival price moves with the margin you'd keep if you matched, stock-outs, auto-pilot changes and supplier deals that hit your target. It arrives at the time you choose — and on a quiet day, it doesn't send.

PRICE#1
3 rivals undercut you on Aurora 4-pack.
Lowest is now $28.90. Matching keeps a 31% margin at your cost; your recommended price holds at $31.49.
See the recommendation
STOCK#2
Rival B is out on the 8-pack you compete with.
The last check found it out of stock. While they’re out, buyers have one fewer option — check your own stock.
Open alerts
SUPPLIER#3
Wholesale Trail Pack hit your target price.
The supplier link you watch dropped to $11.20, under the $11.50 target you set.
View supplier
AUTO-PILOT#4
Auto-pilot raised your Desk Lamp to $44.
Inside your guardrails: margin above your 15% floor, one change per product per day. Pause it any time.
Review changes

The stack

The cheap, integrated counterpart to fragmented enterprise tooling.

Legacy suites price out anyone who isn't a category captain. Single-purpose repricers solve one-quarter of the day. Shelfhawk bundles all four jobs into one watch surface, priced for the operator whose margin is the business.

Do the math: 45 minutes of manual checking a day is roughly 23 hours a month. Shelfhawk costs less than two of those hours — see full plans and limits →

Indie seller · Shelfhawk

$39/month · from
Three flat plans — Watch $39, Watch + Suggest $79, Command $149 — no enterprise contract.
Price · Stock · Reviews · Price calls — one desk
Optional Shopify auto-pilot within your own guardrails
Daily briefing at the time you choose
Bring your own storefront stack — no rip-and-replace
Flat monthly price per plan — no per-seat fees

Enterprise suite · legacy

$1,800+/month · per seat
Annual contract. Procurement review. Each module billed as a separate tool seat. Repricer sold as an upsell.
Module pricing scales with SKU count and seat count
Repricer sold separately; dashboards built for analysts
Onboarding team billed at professional-services rates
Annual commitment required before you see coverage
Bundling discounts negotiated by procurement

FAQs

What people ask before they switch.

A few questions we hear from sellers currently stacking three or four point tools. If yours isn't here, write to us.

Email contact@shelfhawk.pro
Is Shelfhawk a repricer or a tracker?

A tracker first, with an optional repricer. Every plan checks your rivals’ prices and stock and emails you a daily briefing. Watch + Suggest and Command add one recommended price per product and, for Shopify stores, one-click apply and an optional auto-pilot that only moves inside guardrails you set.

What marketplaces do you cover?

Etsy, eBay and Shopify (including brand sites that run on Shopify) are fully supported for rival price and stock tracking, and Etsy also gets review tracking. Amazon is supported for price and in-stock status only. Other marketplaces are not supported yet. A single ShelfHawk account can mix marketplaces.

How is this different from legacy enterprise suites?

Those suites sell on annual contracts priced for category captains — typically four figures a month before a single SKU is monitored. Shelfhawk is priced for solo sellers and small teams, from $39 a month. You get rival price and stock tracking, a daily briefing and, on higher plans, price recommendations in one desk, not as separate tool seats.

Can it actually change my prices?

Only on a Shopify store, and only if you ask it to. On Watch + Suggest and Command you can push a recommended price to your Shopify store in one click, or turn on auto-pilot: it never goes below your minimum margin, never moves more than 25% at once, and logs every change in your briefing. It cannot change Etsy, eBay or Amazon listings.

What does the daily briefing look like?

A short, plain-language email covering what changed since the last one: rival price moves (with the margin you’d keep if you matched), stock-outs, any auto-pilot changes, and supplier deals that hit your target. It arrives at the time you choose — 1, 2 or 3 times a day depending on plan — and a quiet day sends nothing.

The desk is open

Switch your competitive morning from four tabs to one briefing.

Start your free 14-day trial in under a minute — cancel before it ends and pay nothing. Add the rivals you lose sleep over, and your first briefing arrives at the time you choose.

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Rivals checked daily · briefing at the time you choose