Built by operators, for operators.
The always-on competitive desk for the indie seller who doesn't have an analyst team — and doesn't want to spend the morning proving it.
Mission
We build the always-on competitive desk for the operator running 50 to 5,000 SKUs alone — so the rival move you wake up to is a one-counter-move morning, not a four-tab scramble.
Why we built Shelfhawk
Why we built Shelfhawk
Shelfhawk started the way most of our customers' businesses started: one person, two marketplaces, and a spreadsheet that quietly grew into three. By the third pricing war we were losing mornings — pulling tabs at 06:00, comparing numbers across a phone and a laptop, and shipping a counter-move after we'd already lost an hour of margin. The dashboards that were supposed to help were priced for category captains and built for analysts.
We talked to other indie sellers. The pattern was identical every time. Legacy suites sold at four figures a month before a single SKU was monitored. Single-purpose repricers solved one corner of the day and missed the rest. Nobody was bundling price, stock, ad creative, and reviews into a single watch surface an operator could read over coffee. The cheap tool was cheap because it was narrow. The integrated tool was integrated because it was expensive. We wanted the third option.
So we started building it for ourselves first. Agents that ran overnight, not dashboards that needed clicking. A morning briefing that read like a memo. One-click approvals that stayed inside each marketplace's permitted guardrail, so nothing dangerous happened silently. From the first run it changed what a morning looked like — and the indie sellers we showed it to said the same thing: "this is what I was trying to build with four separate folders and a notebook."
Shelfhawk today is still that desk, just with a few more agents attached. Built by an operator, for operators. Priced flat as your catalog grows. Bundled so you don't stitch four tools together at 06:00. Small enough that the team behind it has skin in the indie-seller economy we're serving.
Values
What we believe.
- Always-watching — the dashboard you have to catch up on is the dashboard that already lost you an hour. We ship agents that run, not interfaces that wait to be opened.
- Marketplace-rules-respecting — anything above the marketplace's permitted guardrail is queued for your one-click approval. Nothing dangerous happens silently, and every change is logged with an agent, a reason, and a before/after.
- Fair-fight — our pricing is flat and built for the operator whose margin is the business. Cheap because it's narrow, expensive because it's enterprise — we're neither.