How to use every part of the desk.

ShelfHawk is your daily competitive desk. You tell it which rival sellers to watch, and it checks their listings for price and stock automatically — once a day on Watch, twice a day on Watch + Suggest and Command — then emails you a plain-English briefing at the time you choose, plus alerts for the moves that matter. It works for rivals on eBay and Shopify stores (including brand sites that run on Shopify); Amazon listings are tracked for price and in-stock status only. Etsy features are paused for now while we wait for Etsy's approval — see "Is Etsy supported?".

Not right now. Etsy's API Terms (updated 18 August 2026) require written permission for the kind of tracking ShelfHawk does, so we have paused every Etsy feature until Etsy approves our API use: Etsy rival price and stock tracking, Etsy review tracking, "Find rivals for me" (it searched Etsy), the free Etsy price checker, and Etsy capture in the Chrome extension (version 1.0.3 and later refuse Etsy pages). We don't know exactly when Etsy will answer; it is likely weeks. When they approve, these features come back as they were. eBay, Shopify and Amazon (price and in-stock only) are not affected and work as normal.

Three plans, all starting with a 14-day free trial: - Watch — $39/month: up to 5 competitors, 25 tracked listings, daily price scans, alerts inbox and instant price alerts, a manual log for rival ads you find, review tracking (Etsy listings — paused for now), inventory notes and counts (100 items), and the daily briefing email (1 delivery time a day). - Watch + Suggest — $79/month: everything in Watch, plus up to 15 competitors, 75 listings, twice-daily scans, a recommended price per product, one-click "apply to my store" and auto-pilot repricing within your guardrails (Shopify stores only), supplier price tracking with buy alerts (once daily), auto inventory counts from your connected Shopify store, 300 inventory items, and up to 2 briefing times a day. - Command — $149/month: everything above, plus up to 30 competitors, 150 listings, 800 inventory items, twice-daily supplier checks, and up to 3 briefing times a day. Command also includes "Find rivals for me" (competitor auto-discovery from a product description), but it searches Etsy, so it is paused until Etsy approves our API use. A card is required at signup, but you are charged nothing until the trial ends — cancel any time before then from Settings → Billing → Manage billing and you pay $0. Annual billing saves about 20% ($372/yr for Watch, $756/yr for Watch + Suggest, $1,428/yr for Command). Compared with enterprise tools at $1,800+/month per seat, ShelfHawk is priced flat for independent sellers.

1. Click "Subscribe now" (or go to shelfhawk.pro/signup) and create your account. 2. Open Settings (menu → Settings) and find the Billing card. 3. Pick your plan — Watch, Watch + Suggest, or Command. 4. On the secure Stripe page, enter your card. You'll see "14 days free" and the exact date billing would start. 5. Done. Cancel any time before the trial ends from the same Billing card and you pay nothing.

1. On the desk (the main app page), click "Add competitor". 2. Give the rival a name, pick their marketplace, and paste their storefront URL. 3. Open the competitor's card and use "Add a product to track" to add the specific rival listings you want watched (title, optional SKU, and the product page URL). "Remove" on a row stops tracking it. 4. For eBay, Shopify and Amazon rivals, paste the product page URL into the "listing URL" field on a product row — ShelfHawk then scans it automatically for price and stock changes — once a day on Watch, twice a day on Watch + Suggest and Command. (eBay tip: for a listing with several variations, copy the URL after picking the variation you compete with — it ends in ?var=… — otherwise ShelfHawk tracks the cheapest in-stock one. Amazon: any product page URL works — ShelfHawk reads the ASIN from it.) Your plan sets how many competitors and listings you can track (5/25 on Watch, 15/75 on Watch + Suggest, 30/150 on Command). Etsy listings can't be tracked right now — Etsy tracking is paused while we wait for Etsy's approval, and so is "Find rivals for me" on Command (it searched Etsy). The free Chrome extension can add an eBay or Shopify product page in one click instead of copying links.

On any tracked product row, enter what the item costs YOU per unit in the "Your cost $" field. From then on, ShelfHawk turns rival price moves into decisions: the row shows "match ⇒ 34% margin ($10.20/unit)" against the rival's live price, and your daily briefing email says whether matching a new rival price keeps you profitable or puts you underwater. Green = healthy margin, amber = thin (under 15%), red = you'd lose money by matching.

Push a suggested price straight to your own Shopify store: 1. In Settings → Your store, connect your Shopify store. Since January 2026 Shopify requires a small private app made in its Dev Dashboard: in your Shopify admin go to Settings → Apps → App development → Build apps in Dev Dashboard, create an app with the read_products and write_products scopes (add read_inventory for stock counts and read_orders for Your results), release it, install it on your store from the app's ⋯ menu, then paste its Client ID and Client secret into ShelfHawk. The secret is stored encrypted and never shown again. A token from an app made before 2026 (shpat_…) still works. 2. On a rival listing, fill in "Your SKU" — the SKU of YOUR matching product in YOUR store — so the desk knows which of your products it competes with. 3. On Your products, click "Apply to my store" on a recommendation (or "Apply all recommendations" to do several at once). ShelfHawk asks you to confirm, then updates your live store price and shows the before → after. Every change is recorded on Your results. By default ShelfHawk only changes a price when you click and confirm. If you want it hands-free, turn on Auto-pilot (see the Auto-pilot section) — it stays inside guardrails you set and every change is logged.

Auto-pilot applies ShelfHawk's price suggestions to your connected Shopify store automatically — but only inside guardrails you control: 1. In Settings → Auto-pilot, flip the switch ON (it is always OFF by default). 2. Set your margin floor (never price below this % margin — needs "Your cost $" on the row) and your max automatic changes per day. 3. Auto-pilot runs after each daily scan. It skips any change under 1%, anything that would breach your margin floor, and stops at your daily cap — at most one change per product per day. Every change is listed on the Settings card and in your daily briefing ("Auto-pilot repriced N SKUs"). Pause it any time with one click — pausing is never blocked. There is also an "Apply all queued" button on each competitor page to apply every queued suggestion in one click without enabling auto-pilot.

The Inventory page (menu → Inventory) covers the buy side of your margin: 1. Add your own products with a name, SKU, count on hand, and free-form notes — available on every plan (100 items on Watch, 300 on Watch + Suggest, 800 on Command). 2. If your Shopify store is connected in Settings and an item has a SKU, ShelfHawk refreshes the count automatically every day (Watch + Suggest and up) — the row shows an AUTO-COUNT badge. 3. Watch a supplier: paste the product page of a supplier you buy from — wholesale and independent stores work best (Etsy, eBay and Amazon pages block automated reads, so they can't be watched) — and optionally set the price you'd want to buy at. ShelfHawk checks the page daily (twice daily on Command) and reads the price automatically. 4. When a supplier's price hits your target, the row highlights the deal and your daily briefing includes a "Supplier deals" section with a link. Supplier watching is Watch + Suggest and up; notes and manual counts work everywhere. Note: ShelfHawk does not recommend or vet suppliers — it only tracks prices on URLs you choose. Deciding which suppliers to buy from is always up to you.

ShelfHawk emails you a digest of everything that changed across your tracked rivals since your last briefing: price moves (with your match-margin when you've set unit costs), stock-outs (your window to win the sale), any auto-pilot changes, and supplier deals that hit your target. Choose when it arrives in Settings → When to brief me, in your own time zone — 1 time a day on Watch, up to 2 on Watch + Suggest, up to 3 on Command. If you never set a time, it arrives at 12:00 UTC. Quiet days send nothing — no noise. Turn it on or off in Settings → Daily briefing email, or use the one-click unsubscribe link at the bottom of any briefing.

The Reviews page tracks rating and review count per rival product — a slip from 4.5 to 4.3 matters more than raw counts. Automatic review collection works for Etsy listings only, so it is paused while ShelfHawk's Etsy features wait for Etsy's approval; reviews already collected stay readable. Open any product to read its recent reviews with an AI summary of themes and risks. Each review also has a "Draft a reply" button: one click writes a warm, professional response you can copy and paste into the marketplace. You always review before posting — ShelfHawk never posts anything on your behalf.

The Your results page (menu → Your results) shows your sales from each connected store — Shopify today — and the extra revenue from price changes made through ShelfHawk, counted on sales you actually made, next to what your plan cost over the same period. Connect your Shopify store in Settings → Your store so sales sync automatically. On the 1st of each month ShelfHawk also emails a short recap of the month's results.

The Alerts inbox collects notable rival moves. What counts as "notable" is your price-change threshold — set it in Settings (e.g. 5% means moves of 5%+ get flagged as big). The Rules page lets you record pricing rules per marketplace (like a price floor) so decisions stay consistent. For the few listings that matter most, turn on an instant price alert: you get an email after the scheduled check that spots the move, instead of waiting for the briefing. The Ads page is a log you fill in by hand — paste in rival ads you come across; ShelfHawk does not capture ads automatically. The Reorder page is a preview that shows example data — it is not live yet.

Sign in at shelfhawk.pro/login. Forgot your password? Click "Forgot your password?" on the sign-in page, enter your email, and we'll send a reset link (valid for one hour) from alerts@shelfhawk.pro — check spam if you don't see it. You can sign out from the Profile page.

Settings → Billing → "Manage billing" opens your secure customer portal where you can update your card, see invoices, switch plans, or cancel. Cancel during the trial and you pay nothing at all. Cancel later and your plan runs until the end of the period you've paid for. No cancellation fees, no phone calls, no retention tricks.

ShelfHawk only collects publicly available information about the listings you choose to track. Your own data — account, settings, costs, store connection — is never sold, and your Shopify token is stored encrypted. Full details are on the Privacy Policy and Terms of Service pages (linked in the footer). To export or delete your account and data yourself, see "How do I export or delete my data?".

Both are self-serve in Settings → Your account (bottom of the Settings page): 1. "Download my data" saves a single JSON file with your account details, competitors, tracked listings, inventory, supplier links, settings, and alerts. 2. "Delete account" asks you to type DELETE and enter your password. Confirming cancels your subscription immediately and permanently deletes your competitors, listings, inventory, store connection and settings — there is no undo, so download your data first if you want a copy. If you only joined the waitlist, every waitlist email has a "Stop these follow-ups" link at the bottom that opts you out with one click; to have your address removed entirely, email contact@shelfhawk.pro.

Ask the help chat (the button you may have used to find this!), browse this page, or email contact@shelfhawk.pro — a human reads every message.