Competitive intelligence built for solo Amazon FBA sellers
Three rivals can trade the same hero SKU inside a five-hour window on Amazon. Shelfhawk watches the FBA Buy Box floor, stock-outs, and ad creative overnight — so the price move you wake up to is the price move you already have a plan for.
Three rituals that compound into a calmer morning.
Every Buy Box move logged with a timestamp, a delta, and a one-line reason — so you see the war on your hero SKU before your storefront dashboard does.
A rival going to quantity 0 on FBA can lift your conversion six to nine points in 24 hours. Shelfhawk flags it the morning it happens, not the week after.
A rival's sponsored-brand video going live is six weeks of strategy telegraphed. New rival creative is captured overnight and dropped into your morning briefing next to yours.
What shows up in your morning briefing
Three signals, one plain-English memo, before 07:00.
A condensed sample of the format every Shelfhawk FBA seller wakes up to — auto-logged overnight, every entry tone-tagged so you absorb threat level before you read the detail.
Sample briefing · FBA morning
Was $32.00 → now $28.90 at 06:14 UTC. A nine-dollar undercut on your anchor SKU; approve a match or note the new floor before 09:00.
$28.90 → $30.50 at 10:14 UTC. The first counter-move of the morning — three rivals trading inside five hours on your hero SKU.
Silent since supplier backorder. Demand likely rolls to you in 24–72 hours. Review your inventory cover before the dip absorbs.
New creative angle, captured overnight. First gift-frame listing from Hearthwood in the last 90 days — Q4 strategy telegraphed six weeks early.
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