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    <description>Shelfhawk — Notes from the always-on desk on what rival moves we see, what we ship next, and how indie online sellers can read their own morning.</description>
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    <lastBuildDate>Wed, 19 Aug 2026 06:06:12 GMT</lastBuildDate>
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      <title>The Etsy and handmade seller&apos;s guide to rival watching</title>
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      <description>Etsy rivals move quietly — a $3 price drop before peak gifting season, a stock-out that pulls search traffic to you, a new creative angle you didn&apos;t catch until after Christmas. Here&apos;s how to watch before they move.</description>
      <pubDate>Fri, 14 Aug 2026 12:00:00 GMT</pubDate>
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      <title>Why we built Shelfhawk for Amazon FBA first</title>
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      <description>Amazon FBA is the surface where the rivals trade inside five hours. If you can&apos;t see a third-party repricer move across Buy Box contenders before lunch, you&apos;re already late to the floor.</description>
      <pubDate>Thu, 13 Aug 2026 12:00:00 GMT</pubDate>
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      <title>Shopify rival-watching rituals for solo DTC sellers</title>
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      <description>Shopify rivals move differently from FBA sellers — promo codes, loyalty windows, and DTC-direct shipping cuts are the signals worth watching. Here&apos;s the ritual.</description>
      <pubDate>Mon, 10 Aug 2026 12:00:00 GMT</pubDate>
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      <title>The solo FBA seller&apos;s competitive-watch playbook</title>
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      <description>Three rituals — price, stock, and ad creative — that solo FBA sellers can run every morning without a full analytics team behind them.</description>
      <pubDate>Fri, 07 Aug 2026 12:00:00 GMT</pubDate>
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